Strategic + Original + Credible
Providing Executive Creative Director services for over a decade, Matt Maxwell Design has provided design expertise in activities such as branding, print design and production, motion graphics, DSLR photography, event support, direct mail, environmental graphics and signage, and numerous other vital services that support the in-house marketing department.
Beyond Pro Identity
Lifestyle brands are popping up everywhere and I often engaged at various stages of brand development. This brand was for athletes that have reached the pinnacle. The top of their game. Because this was a proposal to get funding, the background images were borrowed from popular lifestyle brands.
Complete brand identity for Helio Training bootcamp. Research phase included name research, competitive market analysis, and target audience definition. Design phase followed, which included logo variations design, color definition and typography standards. Finally, a full implementation was executed with corporate stationery, core corporate collateral, website design and development, merch, and environmental signage and graphics.
Rubbed shoulders and cheated death with world-renouned stunt crazies as they grew from a VHS tape indie, to a DVD producer, to an MTV hit series, to a Hollywood movie, to a worldwide brand. Provided Executive Creative Direction services, rebranding, motion graphics, and many other unspeakable life-threatening contributions.