Matt Maxwell
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Helio Training

Brand Identity, Environmental Graphics, Graphic Design
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Symbolism of the mark

Symbolism of the mark

The Helio brand referenced tree rings and sediments, which symbolized accumulation of experience and strength.

additional layers of meaning

additional layers of meaning

The geometry of the mark represents the student in the center, with components of knowledge being compressed inward by an outside force.

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Naming

Naming

Helio means sun. Enlightenment, life, and warmth illuminating the journey.

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Campus Signage

Campus Signage

Simple, dignified, clean, credible, and a bit quirky.

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