Matt Maxwell
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Neumont

Brand Identity, Brand Strategy, Creative Direction, Environmental Graphics, Graphic Design, Photography
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REAL

REAL

For authenticity, only students were used for models.

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Consistency

Consistency

Every printed communication was carefully orchestrated for consistency.

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VIEWBOOK

VIEWBOOK

Neumont invested in a premium viewbook, complete with an anti-static tech mylar bag for shipping.

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Booth

Booth

Neumont’s Comic-Con booth hosted gaming tourneys and facilitated dissemination of marketing materials.

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MODULAR

MODULAR

Custom modular wall units allowed for easy updating and different tiles for events.

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Messaging

Messaging

Down-to-earth, user-friendly language with a bit of snark made Neumont approachable and engaging.

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THE NEUMONT MARK HAS A STORY

THE NEUMONT MARK HAS A STORY

The Neumont logo mark was inspired by the close relationship between humans and technology. The fusion of the organism and the machine. Analog meets digital.

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