Matt Maxwell
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Numetric

Apparel, Brand Identity, Environmental Graphics
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Brand Refresh

Brand Refresh

Roadway data analytics provider Numetric approached us with a need for a revitalized brand that better captured their specialty for customers.

Brand Vocabulary

Brand Vocabulary

Colors and typefaces for the Numetric Brand were derived from the visual language of the US highway system.

Brand Elements

Brand Elements

Linear elements and textures were influenced by the visual technical language of civil engineering drawings.

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Building Graphics

Building Graphics

At the time of the brand refresh, Numetric was moving into a new building. Perfect timing.

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Corporate Iconography

Corporate Iconography

Numetric wanted a fresh, custom set of icons to match their innovative culture.

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