Roadway data analytics provider Numetric approached us with a need for a revitalized brand that better captured their specialty for customers.
Colors and typefaces for the Numetric Brand were derived from the visual language of the US highway system.
Linear elements and textures were influenced by the visual technical language of civil engineering drawings.
At the time of the brand refresh, Numetric was moving into a new building. Perfect timing.
Numetric wanted a fresh, custom set of icons to match their innovative culture.